The much talked about survey of IppStar

IppStar has a successful record of conducting several comprehensive, syndicated and bespoke industry research projects in the past 15 years on behalf of the leading graphic arts companies operating in the Indian market.

Overview of the Research Project 2010-11

Presently, IppStar is conducting a multi-client, primary research project on Indian printing, packaging and publishing industries. The project will provide an insight into these largely disintegrated and fragmented industries. The on-going research project is studying the entire vertical of the target industries to provide accurate and thorough information about the complexity of the target markets.

Our strong, in-house research team has already covered more than 75 cities of India, out of which our interviewers have visited around 45 cities to collect data and get the real feel of industries. Our research team has personally talked to more than 1800 input providers, printers, processors, converters, and end users from 1 August 2010 to 31 July 2011 to know what they think about the industry, what are their strengths and weaknesses, what are their biggest challenges, what are their expectations, and what they think about their future. The project envisions a total of 2300 face-to-face interviews.

The efforts of our team and the comprehensiveness of our project have set it apart from others. The uniqueness of our project also lies in our methodology, granularity and genuineness.


Our research team interviews input suppliers of machinery, consumables and services. It gathers data from an extensive cross section of printers and converters (processors) in the offset, digital, flexo, gravure and screen printing segments, as well as end-user product segments. We have selected a sample of more than 2300 respondents with the help of stratified sampling.

Our primary data will measure print value creation by product categories within industry segments, such as commercial printing, newspaper, periodical and book publishing, security printing, stationery and packaging. The value of print generated, consumed, and exported will be established with our own authoritative and validated data and trend forecasts.

More Information

Our research project will forecast the trends of Indian printing, packaging and publishing industries in 2011-2016.Our entire research project is divided into 30-modules, which include modules for digital document printing, colour management and process standardisation software and hardware, the paper industry, digital proofing, digital signage and wide format, industrial inkjet, commercial printing, newspaper, magazine, book, and security printing and packaging. The packaging segments will include paperboard, flexible, rigid, metal, caps and closures and labels and tags.

Research subscribers will receive updates and reports during the course of next few months, and the final report for all the subscribed modules is scheduled for delivery in December 2011.

All those who are interested can contact: