Keypoint Intelligence announces new study

Research to address the demand and need for going beyond CMYK

Keypoint Intelligence
Keypoint Intelligence announces new study (Image: Xerox)

Keypoint Intelligence recently announced the launch of a new study entitled CMYK plus – commercial printing demand, needs and opportunity assessment. This research will define the market demand for services that go beyond CMYK process colour including white ink, neon colours, metallic inks, spot colour capability and colours for security.

Keypoint Intelligence has been recognized as the digital imaging industry’s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience. Customers have harnessed this knowledge for strategic decision-making, daily sales enablement, and operational excellence—improving business goals and increasing bottom lines. Keypoint Intelligence continues to evolve as the industry changes by expanding offerings and updating methods while intimately understanding and serving manufacturers’, channels’, and their customers’ transformation in the digital printing and imaging sector.

“Print service providers (PSPs) need to differentiate more than ever,” commented Riley McNulty, group director, Keypoint Intelligence. “Vendors have increased their product offerings to enable PSPs with capabilities that go beyond CMYK. This study will answer key questions around the demand of CMYK plus capabilities and how much value it provides for both PSPs and end customers.”

This new multi-client study will explore the demand and need for going beyond CMYK through extensive research with print service providers in the US, UK, France, Germany, Benelux and Nordics. Study objectives will include measuring the importance of providing CMYK plus capabilities to business customers who purchase printing services; identifying essential capabilities by application and type of effect; explaining the primary challenges related to selling CMYK plus services to customers; determining the current incidence of providing these services; examining PSP purchase intentions and demand drivers; and identifying core areas of objection among non-adoptions.

Participation methodology will include a web-based survey to 115 respondents in the US and a computer-aided telephone survey to a total of 115 respondents from the UK, France, Germany, Benelux and Nordics. Desk research will leverage Keypoint Intelligence’s prior quantitative and qualitative research as well as discussions with industry stakeholders. Companies that subscribe by October 26, 2020 are eligible to provide feedback to help develop the survey questions


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