Avery Dennison acquires TexTrace

An innovator in integrated RFID products

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Avery Dennison
Avery Dennison acquires TexTrace, an innovator in integrated RFID products.

Avery Dennison announced that it had acquired TexTrace AG (‘TexTrace’). This technology developer specializes in custom-made woven and knitted RFID products which can be sewn onto or inserted into garments. TexTrace was formerly a subsidiary of Jakob Müller Holding, a leading Swiss OEM for the textile industry, in Frick, Switzerland. The acquisition includes ownership of TexTrace’s intellectual property portfolio and its employees that will continue to be based in Frick, Switzerland, enabling Avery Dennison to continue to innovate and drive adoption within the apparel sector and unlock opportunities for non-apparel segments.

The innovative technology developed by TexTrace provides the opportunity to integrate RFID into garments fully. Brand labels with built-in RFID are an all-in-one solution for product branding, brand and theft protection, product availability, consumer interaction and enhanced convenience, such as self-checkout. In the future, it could offer unprecedented supplier and materials information to enable the circular economy through reccommerce and recycling, providing the opportunity to gain insights into the true carbon footprint of the garment.

“This is an exciting acquisition for Avery Dennison, expanding our digital ID portfolio to offer integrated RFID solutions for the apparel industry. The innovative woven and knitted RFID products that TexTrace has developed, will add significant value to the traditional way the apparel and retail sector uses RFID, creating the opportunity for a more sustainable and intelligent future where digital ID’s can live with the life of the garment”, said Francisco Melo, vice-president and general manager, Avery Dennison Smartrac.

“This step is a great opportunity and a groundbreaking decision for the future of TexTrace AG. We are proud of what the start-up has achieved in its 10-year company history, and we are very pleased that we can now enable it to take the next step in its progression. This comes at the right time with the right partner”, said Stephan Bühler, co-owner of Jakob Müller Holding AG and previous chief executive officer of TexTrace AG.

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