A recent report by Research and Markets states that the size of the global point-of-purchase (POP) display market in 2021 was estimated at US$ 16.92 billion (approximately Rs 1,27,170 crore). It is expected to grow to US$ 29.19 billion (approximately Rs 2,19,392 crore) at a CAGR of 9.51% over the 5-year forecast period to 2026.
On the other hand, the global printed signage industry was estimated to be worth US$ 40.283 billion in 2020 (approximately Rs 3,05,874 crore) and is expected to grow at a CAGR of 0.19% during the forecast period from 2021-2026, based on a recent report by Mordor Intelligence. According to our sister organization, research company IppStar (www.ippstar.org) the Indian signage industry is currently pegged above US$ 2 billion (approximately Rs 15,228 crore) and expects to achieve a CAGR of 10% in the five year period from 2022-2027.
Eco-friendly alternatives to conventional printing
Based in Ahmedabad in Gujarat, Aerolam is widely considered a pioneer in double bubble insulation, also known as reflective insulation, in the Indian POP and signage market. The company has the technological framework to manufacture bubble guard up to 6000 gsm.
The company says it is driven by, “A propensity for satisfying the needs and expectations of our customers by supplying on-time, high-quality products, and services, with competitive pricing and long-term consistent value.” Aerolam’s customers come from MNCs, printers, advertisement agencies, and the media industry, according to Nisha Joshi, its manager of business development. It has a pan-India presence with clients spread across the length and breadth of the country.
Aerolam’s applications for POP & signage
Aerolam has fabrication expertise in PP bubble guard board for POP displays, FIBC, that is, PP woven jumbo bags, reflective insulation material, and XLPE insulation material composed of expanded crosslinked polyethylene foam. The firm has recently made headway into its new vertical – cast polypropylene films (CPP). This highly specialized film can be provided as a transparent, metallized, or white film. CPP films have applications in medical and food grade packaging as well.
The scientifically-engineered bubbleguard has a honeycomb structure and is made out of PP material. The circular honeycomb structure of Aerolam’s bubble guard provides peak stiffness and rigidity besides bi-directional strength. It incorporates an air-lock technology with a cushioning effect to establish high strength-to-weight ratio which enables toughness and durability.
Aerolam’s bubble guard is highly adaptable and can tolerate several cutting, perforating, sealing, forming, joining as well as lamination procedures. Its good shock absorption combined with high compression and impact strength make it a substitute for traditional practices for protecting, packaging, and paneling in signage, graphics, and advertising, apart from its use in floor protection, false ceilings, and industrial packaging applications.
Aerolam also showcased its AeroPro VisCom – Print Guard at the Media Expo in Delhi NCR in November 2021. With a sophisticated matt surface finish, the VisCom is dust-resistant and offers good printability and adhesion while being free from cracks, scratches, and wear and tear. The AeroPro VisCom line of visual communication supplies is meant for banners, indoor and outdoor signage, advertisements, graphics, and displays.
NOTE – This article is from April 2022 issue of Indian Printer & Publisher which will be posted out to readers on 25 March 2022.